2011 Board of Directors

EuroDream started out specializing in maximizing minimal space and extraordinary contemporary kitchen design, but in the years following has added a lot of other services to become a total green focused, energy efficient and space intelligent, full service design gallery. Providing Cabinetry in all styles, Counter-tops, Flooring, Major Appliances, Doors & Windows Draperies, Blinds & Shutters, Outdoor Kitchens and Solar Energy.

Johan is a nationally recognized kitchen designer by celebrities like Candice Olson from Divine Design, and his designs have been featured in many local and national publications.

In 2003 his company was acquired by a competitor. Ric then became the Operations Manager of three states for a ten-state appliance distributor. In 2005, when the distributor was acquired by Thermador manufacturer BSH, Ric was assigned to the marketing and business development team where his varied assignments included helping create and implement the award winning BSH Gallery in Scottsdale AZ. Ric was involved in site selection, lease negotiations and ultimately, the architectural selection and design process. Currently Ric’s BSH responsibilities extend to the national and international business arena with frequent travel across the US and Europe.

Ric joined the NKBA in 2006 after being invited to speak at a chapter meeting on kitchen ventilation. He is now completing his second year as President of the Arizona Chapter, where in the past he served as the VP Programs for two years. Nationally, Ric has served as the Secretary of the NKBA Manufacturers and Suppliers Council and served, by appointment of the NKBA president, on the Ad Hoc committee charged with the international development of the NKBA. As well, Ric was assigned to the national NKBA Green Task Force. Ric has twice received the Ambassadors Club Award for bringing in new members.

In 2011, Ric began a 3 year term on the NKBA National Board of Directors. NKBA business and developing and presenting NKBA CEU presentations now take Ric frequently from coast to coast.

She left Arizona in 1988 and moved to Los Angeles with her two young children to work for a large Insurance restoration company that was one of the few union shops left in Southern California. As manager of interiors, it was determined she should learn more about the construction/structural end of the business. Her mentor was an older gentleman who wrote his estimates “on the back of old envelopes” and taught her how to scope, estimate and manage projects. The experience was priceless. Rochelle would meet with homeowners who had suffered an insurance loss such a fire, flood or earthquake. She would determine what it would take to get them back to their “pre-loss” state, however, most wanted to use the funds from the loss to remodel or renovate their homes. She would design and often value engineer the scope to facilitate their dream project, while staying sensitive to the budget. Those same skills translated very well into full service remodeling.

In 1995 she moved to Phoenix, became a licensed general contractor and worked for several large remodeling firms in the valley. In 2002 she became a Certified Kitchen Designer and went on to win NARI’s Contractor of the Year Award for a Kitchen remodel over $60,000 in 2003, 2005 & 2008. She also entered Decora` cabinetry Design Contest and was named the West Region Designer in 2005.

Rochelle has been very active in the local chapter of NKBA since 2003, serving as Treasurer for 2 terms, President for 2 terms, Chapter Rep for 1 1/2 years and now, as VP of Government Relations. Through her tenure on the board she was instrumental in helping to create Tucson and Southern Arizona as a sub chapter, then eventually become a full chapter entity of its own.

Owner of Rochelle’s Creative Edge, a remodeling consulting firm specializing in kitchen and bath design and renovations, she enjoys spending time with her daughter and daughter-in-laws as well as 6 amazing grand children. Rochelle loves to travel and is dedicated to personal growth and development.

In 2003 his company was acquired by a competitor. Ric then became the Operations Manager of three states for a ten-state appliance distributor. In 2005, when the distributor was acquired by Thermador manufacturer BSH, Ric was assigned to the marketing and business development team where his varied assignments included helping create and implement the award winning BSH Gallery in Scottsdale AZ. Ric was involved in site selection, lease negotiations and ultimately, the architectural selection and design process. Currently Ric’s BSH responsibilities extend to the national and international business arena with frequent travel across the US and Europe.

Ric joined the NKBA in 2006 after being invited to speak at a chapter meeting on kitchen ventilation. He is now completing his second year as President of the Arizona Chapter, where in the past he served as the VP Programs for two years. Nationally, Ric has served as the Secretary of the NKBA Manufacturers and Suppliers Council and served, by appointment of the NKBA president, on the Ad Hoc committee charged with the international development of the NKBA. As well, Ric was assigned to the national NKBA Green Task Force. Ric has twice received the Ambassadors Club Award for bringing in new members.

In 2011, Ric began a 3 year term on the NKBA National Board of Directors. NKBA business and developing and presenting NKBA CEU presentations now take Ric frequently from coast to coast.

Bruce’s decision to join our association was sparked by his desire to develop a better understanding of the various segments of our industry: designers, dealers, fabricators, builders, and remodelers, and how each various profession interacts and cooperates in the residential construction process. He has been active in the local NKBA chapter for four years now.

As our Treasurer, Bruce manages our chapter funds, coordinates the registration process for our chapter meetings, and reports our activities to the NKBA national headquarters in New Jersey.